When you come to know about an interesting web service and are very much eager to try it, you straightway type its web address on your browser’s address bar. When the home page gets downloaded, the first thing you will stumble upon is a sign up form. Actually, websites can perform this task in a better manner.

You can think up a situation where web service providers get their users engaged initially by letting them know how these services work and how they should use them to derive maximum benefits. This process is much more fruitful than to straightway present a sign up form to your visitors for filling out when they first land on your site. This act is known as steady engagement of users in your web activities. Before elaborating further on steady engagement, let’s look at how an online service provider typically engages its visitors.

When you open a website in curiosity and click on a desired link, you will be redirected to a sign up form or page. While filling out this form, you need to provide your e-mail address, password, log in name, your good name, location, and strange word verification and in the end, agree to terms and conditions. After getting over all these stuff, you will be able to see what lies behind that form.

Now, you compare this environment with another web service provider. Suppose it is an online video service provider. When you open its home page, it encourages you to try a demo. This demo tells you about how the service works and what interesting things it offers to you. When you click on ‘make a movie’ option, you need to provide the title of the movie and little other information. You can upload your audio, video, graphics and images from your desktop computer and edit them with the help of a web-based video editor.

You haven’t come across a single sign up form till now, but you are already benefited a lot from its service. Only when you decide to publish and share your videos with other, you will be asked to provide your name and e-mail address so that you and others can access your movie. This is steady engagement all about.

So websites should allow their first time visitors to have a feel of their environment and service before asking them about their details. In this way, they can attract a lot of traffic for their site and convert potential visitors into their valuable customers without the need for an explicit registration form initially.

It is very worthwhile to mention here that any web service that automatically sets up the user’s account, can confuse their customers as they haven’t explicitly created one. So it is highly essential for the provider to provide an easy and simple way to access the account information for its users who might have ignored the account information sent to their e-mails. The steady engagement can not fulfill its intentions if you simply allocate each of your registration form input fields onto different web pages.

Tags: Websites without Sign up Forms